Best Retargeting Platforms To Choose For Your Business

With the current speed of everchanging technology, a business needs to take advantage of every available opportunity. However, despite the enormous costs, you might incur initially, the return on investment is advantageous. Your business will be more productive and bring in more profits.

Marketing is a crucial part of any new or even current business. Customers will always need a constant reminder of the goods and services to purchase; otherwise, you end up losing your business as they go away.

There is a wide range of remarketing channels which a business owner can adopt. These platforms are very dynamic in regards to how they operate and their target audiences. Therefore you should have explicit product knowledge for better guidance on where to focus your remarketing strategies.

Still, most of these platforms are online-based exposing your business to broader coverage of clientele in a short period.

Remarketing

A business will be successful mostly if it manages to make the walk-in clients become repeat clients. However, most clients will need a lot of convincing for them to do business with you for a second or third time. Therefore remarketing will be necessary for you to be able to capture such clients once again.

Potential clients will need a constant reminder of your goods and services before they finally make a purchase. As a business owner, you can consider the below retargeting platforms to ensure you make successful deals.

AdRoll

Adroll is quite an efficient platform as it offers a broader range of digital marketing techniques. Consumers will get the opportunity to connect to e-commerce sites like Shopify and Magento. You have the chance to bring in customers from regular shopping carts.

The customers get good recommendations for the available products, and there’s always a reminder about your website and all you offer.

Also, there’s an integration to other sites like Google and Facebook to increase the size of your audience.

Instagram Retargeting Ads

Instagram is an app where people share photos. Nevertheless, the app has a large number of users, amounting to almost 300 million who include celebrities, royalties, and so on.

With this type of audience, Instagram is an efficient platform for retargeting ads as you have the guarantee of a successful business due to the popularity of the app.

Perfect Audience

Perfect Audience retargeting platform is very efficient as it integrates other platforms. This platform allows you to install a tracking code on your website to be able to follow up with your clients. You will get to advertise to your website users even if they leave your website and log in to other sites.

The range of customers you will be advertising to is extensive, giving a better opportunity to people with businesses that are at a growth level.

GEVME Email

If you are an events planner, then this platform is the best for your business. GEVME gives you a chance to identify people who attend or already went to similar events, increasing your general coverage in terms of clients.

This type of solution will guide you on the best timings to send email marketing for the achievement of perfect results. Create and customize eye-catching emails that will leave your potential clients wanting to know more about your products or services.

Criteo

As a business owner with a high-quality inventory, you should use this retargeting platform for your products. Criteo has a partnership with other networks like Facebook and Google in addition to a large number of sole independent publishers.

With the above collaboration, there is a guarantee that Criteo has a reliable support system. The platform is easy to use even for beginners, and there’s always available information online in case you require some guidance.

The raised platforms are all efficient and will help speed up the growth levels of your business. However, you might get a bit overwhelmed while trying to make a selection on which one to use.

It is advisable that you first check on the requirements of your business to get guidance on your target market. Your target market will be like the heartbeat of your business. Therefore once you establish this fact, you will have an easy time choosing the best remarketing platform for your business.

Take time and research thoroughly, but in case you feel stuck, don’t hesitate to ask for professional help.

Why You Shouldn’t Stop Doing SEO During COVID-19

While many people are being told to stay home and not go to work, website owners should be working around the clock to maintain their website’s ranking or even to improve it.

Below, we will be going over why you shouldn’t stop doing SEO activities during COVID-19.

Reasons To Continue With Your SEO Activities:

1. You Can Rake In Cash

If you have a business, you are going to want to be certain you are ranking as high as possible at all times. However, this is especially true during times when people are looking to buy.

During periods of self-quarantine like now, you want to be ranking as high as possible because people are looking for ways to get the products and services they need without leaving the house. Therefore, you will be able to generate a lot more traffic and sales during a period when everyone is void of opportunity for in-person shopping.

Likewise, if you run a blog and you don’t sell products, more people are going to have downtime to be searching for new websites and blogs with content to consume. Therefore, you can get your website in front of a lot of different eyes during these times.

2. Panic Buying

When there is a global pandemic like COVID-19, you can expect people to be searching online a lot. When goods are hard to come by, you can expect consumers to go to great lengths to find them.

Therefore, you want to be certain you are getting your website in front of these hungry prospective customers when they are searching. This is especially true if you have a product that would interest them. There is a lot of scarcity that occurs during global pandemics and COVID-19 is currently reaching unprecedented amounts.

Therefore, you want to be able to take advantage of the number of searches people are doing and try to capitalize on it by investing more time and energy into your SEO efforts.

3. Nothing Changes

While COVID-19 might be a disaster and it might change the way we are living for some time, people are always going to need to buy things. Consequently, if you want to get your website in front of prospective customers, you will need SEO now and in the future no matter what.

Search engine optimization is always going to be one of the best, if not the best way to reach prospective customers that are looking for what you are offering. Just because everyone is staying home doesn’t mean they are going to suddenly stop being consumers.

4. You Don’t Want To Fall Behind

Your competition is already spending heavy capital and time working on their own SEO efforts. SEO is a full-time job. You must constantly be working on your SEO efforts if you want to sustain high rankings or achieve better rankings.

It is all about consistency.

Just because the world is seemingly stopping for a while, doesn’t mean you can slack off. The world is going to correct itself and everything is eventually going to go back to normal. SEO is going to continue to be one of the most cost-effective ways to reach customers.

Thus, you don’t want to waste time during COVID-19 by pausing your SEO activities and efforts.

In the end, COVID-19 might have shaken up the world and the way we live our daily lives for a period of time, it shouldn’t have any impact on your SEO efforts.

Search engine placement is more important now than ever before and it is always going to be important to reach prospective customers. You should continue on as you would without a global pandemic and maintain a level of consistency that is required to achieve success with your SEO efforts.

Top SEO Courses For You

Learning SEO is one of the best skills a person can learn in this day and age.

It is going to help push you forward and is going to illustrate what marketing is all about. SEO is all about ranking websites on major search engines such as Google and Bing while seeing targeted traffic rush in from all parts of the world.

For those eager to learn the right way, it is important to find experts that have been doing this for years and know how to teach others. Here are the top SEO courses for those who want to maximize their learning opportunities.

1) SEO Courses & Training (LinkedIn Learning – Lynda)

This is a wonderful option for those who want to understand the nuances associated with SEO and how to optimize each variable. It’s all about analyzing the target audience, finding the right keywords, and making sure your SEO campaign is managed properly. With this SEO course, you are going to learn about those intricate details that push modern SEO campaigns over the others.

With this fascinating SEO courses, you are going to start to learn more about how to optimize your website through Youtube while also ensuring advanced methods are employed for Google Analytics.

The real charm of using this course over the others is seen when it comes to the weekly tips and tricks. These tips are going to pour in throughout the week and add tremendous value to what you are doing and the campaign(s) you are running at the time.

This is the type of SEO course that is going to shed light on what works and what doesn’t right now. It’s not just about setting the foundation but about learning what works that others still can’t seem to see. Over time, you are going to enjoy using this course and all the value it has to offer.

2) Advanced SEO Course by Eric Enge (Coursera)

Content marketing is difficult and it’s not easy to start learning advanced SEO techniques on the fly. Eric Enge has created an all-encompassing SEO course that sheds light on the nuances needed to push ahead of the competition. This includes a variety of SEO techniques both offsite and onsite that are going to push your business to the next level.

The beauty of this course has to do with its contemporary information. Eric Enge has taken the time to learn what works right now and has put together something versatile, engaging, and offers tremendous value right away. You are going to start to see how SEO campaigns integrate with social media accounts and what’s needed to elevate traffic levels from both avenues.

This is a great way to start diversifying your approach when it comes to SEO and generating free traffic. Rather than getting stuck with one traffic source, you gain an opportunity to learn about both search engine traffic and social media traffic all wrapped into one powerful course. This is what makes it such a well-established SEO course for those who want to learn the right way.

3) Complete SEO Training + SEO for WordPress Websites (Udemy)

Arun Nagarathanam is one of the most professional SEO experts in the world and is heralded for his attention to detail. This is seen through is tremendously successful Udemy SEO course that is packed with valuable information. You are going to start to see the intricate details as soon as you pour through the content that is readily available through his SEO course.

He takes the time to pour through each detail involving building thorough SEO campaigns, finding high-grade backlinks, and making sure you are heading in the right direction when it comes to generating traffic through Google and/or Bing.

The real value of going through this SEO course has more to do with his ability to showcase what happens to incoming traffic. It is not just about setting up an SEO campaign, optimizing your website, and racking up the traffic numbers. With Arun Nagarathanam, you are also going to learn more about what to do with the traffic to ensure it stays on your website and potentially goes through the sales funnel you have set up. This is how you are going to reap the rewards of SEO traffic.

Final Thoughts

According to SEO professionals from around the world, these are the leading SEO courses that are going to make a serious difference in what you are doing and how you are approaching the world of marketing as a whole. If the goal is to generate amazing SEO campaigns that are going to push your business to the next level then it is time to start here.

These SEO courses are going to make your life easier and will ensure the results are impressive the way you want them to be.

Does Website Speed Affect SEO? Tips For Making A Website Faster.

Page speed plays a critical role when ranking your website on the first page of Google and the other search engines. Page speed has an impact on how long a visitor stays on your website, how many of your visitors convert into paying customers, and where your website ranks in organic search.

Website speed can have a negative or positive impact on the revenue of your business. That’s why you need to pay close attention to the speed of loading of your website to rank it higher in the search engines and improve the bottom line of your company.

This article answers the question of – How does website speed affect SEO, and what are some of the top tips for making a website faster?

With so many factors to consider when ranking a website on the first page of Google, one thing that gets pushed back is optimizing page speed. Most people don’t understand how it affects the rankings of their web page in search results. They don’t see the value of spending some time and money to improve the speed of loading of their web page due to this reason. There are many things you can do to improve the speed of your website.

Here are the top tips for making your website load faster.

Get Better Web Hosting

The first thing you need to do is to ditch your budget web hosting provider. Most people try to save money by investing in shared web hosting when starting in business. Shared hosting is great for a start-up venture. But when your business grows, shared hosting may cram your site and reduce its performance.

Potential visitors to your website spend only 2-3 seconds until the site loads. If your site doesn’t load within these 2-3 seconds, you will lose most of these visitors as they will go to your competition instead of wasting their precious time until your website loads.

Amazon says that a difference of just 100 milliseconds was enough to reduce their sales by 1%. Many other businesses have also voiced the same concern. If your website isn’t optimized for speed, you will be leaving a lot of money on the table. That’s why you need to choose a dedicated hosting package if you have a sizeable website.

Enable Web Compression On Your Hosting

Enabling compression is another important tip to make your website faster and increase its rankings on Google and the other search engines. GZip compression can reduce the time your website takes to download JavaScript, CSS, and HTML files.

These files will be downloaded as much smaller files by enabling GZip compression. All modern browsers support GZip compression and your visitor won’t be affected with it. Modern browsers automatically process GZip compression for all HTTP requests.

Turn On Website Browser Caching

Enabling browser caching is another tip to improve the speed of your website. When you enable browser caching, the elements of your website are stored in the browser of your visitor so that that the next time he or she visits the website, their browser will load your page without having to send another HTTP request.

Once the elements are stored in the browser of the visitor, only new elements need to be downloaded by sending HTTP requests.

Use JavaScript and CSS Minification

Minifying the Javascript and CSS resources is another important tip to improve the speed of your website. It removes unnecessary white space and file sizes as well as the time it takes to download these elements.

Today, there are several online tools to minify CSS and Javascript resources on your website. You don’t have to do it manually like in the past.

Media File Optimization

You need to optimize all media files on the website. This is important to improve the page speed of your site. Many people simply shoot a photo with their smartphone and upload it without resizing the photo. Such an image is at least 4 times bigger than what is actually needed. It will slow down your website considerably – especially for mobile users.

Optimizing all media files will improve the speed of your website.

Page speed plays an important part in ranking your site in the search engines. It affects how many of your visitors convert into paying customers. The aforementioned article provides information on how website speed affects SEO, and what are some of the top tips for making a website faster.

Top Google Page Ranking Factors To Keep In Mind

One way to measure the success of a website is through its ranking position. The higher it ranks, the more benefits you can expect. For example, first-page links receive the majority of traffic. And by ranking on the first page also increases credibility. Users tend to trust what engines like Google prefer to put in front of them, so remember this when you wonder about the importance of search engine optimization.

In light of helping you reach the first page with your website, here are some of the top Google page ranking factors. Take note that you can use a basic approach with each and still get results. But if you are serious about competing with peer sites, only consider advanced tactics.

Quality And Consistency Of Content

The main purpose of a website is to deliver content. And when it does not provide content, it gives the user something else. For instance, it could be a video streaming site or an e-commerce platform. But even if you are running an online store or streaming videos, content can give you the edge you are looking for.

But you have to do more than just slap an article together. The quality of your articles matter and you are going to understand why as you read the rest of the Google page ranking factors.

Secondly, you have to publish on a consistent basis. One post a month is not going to be enough to get picked up by engines like Google. Keep the posts more regular and keep users coming back for more.

Focus On Using Relevant Keywords

If you do not know already, the keywords you use are incredibly valuable. These directly connect you with users in a manner of speaking. But they also create expectations. When users type in a search term, they expect relevant information. Because few things are as frustrating to users as following a link with the exact keywords they used, only to find something completely different.

Always ensure you use keywords that are relevant to the content you post. For instance, if you have a website about pets, your keyword choices need to reflect this.

The Responsiveness Of Your Website

What does it mean to have a responsive website? Thanks to the wide variety of devices to browse the internet with, different user experiences are to be expected. Remember that you are dealing with different resolutions and software capabilities. If the theme of the site is not able to cater to certain devices, it will probably not show up for searches through these devices.

Hence the reason for investing in a design that will respond to as many devices as possible. From smartphones and tablets to laptops and desktops, allow all users to have a great experience. It can make a big difference when you want to stay competitive.

Loading Speed

Another critical element you cannot afford to overlook is the loading speed of the site. Users these days do not appreciate waiting longer than two or three seconds for a page to load. Anything longer can ultimately see you lose a lot of traffic, simply because the site takes too long to load.

You can bet on Google paying attention to the loading speed, in addition to all the other things like responsiveness. Then it will combine all these factors and benchmark your website accordingly.

User-Engagement

What does user-engagement have to do with higher rankings? Many website owners fail to realize that Google takes note of the time that users spend on their sites. The longer users stick around, the more it shows Google the site is worth ranking higher.

But this also produces a bounce rate. The bounce rate measures how quickly visitors leave once they land. If the bounce rate is high, it indicates users are not happy with what they get. A low bounce rate means your visitors probably like what you are doing.

These top Google ranking factors are not the only ones. But they serve as solid starting points on your journey to turn things around. If you haven’t been seeing the traffic you want, it is a matter of making effective changes. And maybe you missed some of the points mentioned in this particular post.

Tips and Tricks for SEO Optimized Content Marketing Strategies

Although SEO is a great marketing channel, it can be challenging to get your content discovered by the search engines. This is especially problematic since most search engines are automated and the information can be highly targeted.

The way that search engines find new information is by constantly crawling and indexing websites and amassing massive arrays of information. They then determine the relevancy of this information in relation to search phrases to display the results when someone searches.

However, these search engines are limited in their ability to uncover the content most businesses want their prospects to see.

To help, SEO can be considered an additional marketing channel, particularly for businesses with vertical content such as blogs.

You’ll want to make sure your content is consistent across your key terms and category names, and the content that underpins your vertical marketing strategy should be consistent throughout your site.

This allows the search engine algorithms to crawl your website and build up a document (or index) that contextualizes your brand authority, helps your domain authority rank better, and drives more conversions.

If you’re a digital agency, it’s important to understand the opportunity search engines present to your clients and treat it like the gold mine that it is!

For example, if you’re an agency that offers SEO services, you might consider yourself first a digital marketing agency, but it’s important to maintain SEO as a part of your agency’s core mission. This overall strategy will help focus on raise the bar of your digital marketing work.

How To Evaluate Your Content’s Effectiveness In The Search Engines

You can measure your content in many ways, including:

Search volume

The number of searches for your content on Google every month. This is a great metric to use to determine relevance to a topic.

Searches per month

The number of times your website was shown in the SERPs every month over the last 12 months. This is a sign that you have established yourself as an authority in your niche market.

Organic traffic

Unless you are purposely trying to increase organic traffic, don’t worry too much about making mistakes with your content. Just keep creating content that provides your website visitors with value and that you can be proud of. When you are goal-oriented like this, the search engines will follow.

How To Measure Your SEO Performance

If you analyze your performance, you’ll see that you need to improve in several areas:

Keyword optimization

You’ll see that it is a very important task to understand the main topics your customers are interested in, as well as the value your content provides.

Again, it’s information that will help you determine whether you have the resources to make your content trustworthy.

Internal data

You’ll see that it’s way easier to understand the growth of your audience as compared to how your sales conversion rate is.

Live chat

You’ll see that live chat can be a very effective lead generation tool when it’s possible to be used. This will make it easier to learn about your audience and improve your strategies.

Customer questions

You’ll see that almost all of your customers have at least some questions they have about your products, services or brand.

In addition to questions regarding your products or services, you’ll also need to learn about who your target market is, what they want and need, and what they care about.

What’s more, this will make it easier to write your content with those keywords and questions that your customers are searching for. This will help your website rank higher than your competition.

Transparency and authenticity

Customer care and an overall authentic brand are the chief objectives of any company that creates highly successful websites and brands.

Any company that creates its websites, brands or web pages must make it easy for customers to find them. We would suggest even setting up PPC for your own brand and company name.

Even though companies can use analytics to improve their web site experience, they should understand the value of their data and make sure they keep it accessible.

Last Tips

As you are designing your next campaign, consider the ways in which people might interact with your brand, website, and content.

You’ll want to place people from your organization to conduct market research, in order to find out how your organization might relate to your target audience better.

This will help uncover some great ideas for new content and even possible new products and services you might want to offer to your prospects.

By focusing on great content and effective SEO strategies your website will rank highly in Google and your business will take off to new heights!

What Are The Top 4 Ways A Startup Can Use SEO Without Breaking The Bank?

Did you know that over 90 percent of online shopping experiences begin with a few keywords typed into a search engine? Were you also aware of the fact that your website’s rank during a search depends on the site’s domain authority? This is also dependent on many other types of SEO factors.

So, what does all of this mean?

If you want your website to rank high in the search engine, you will need to invest in the website’s SEO.

Fortunately, it does not have to cost a lot of money to increase the SEO on your website. The following are some quick and easy ways you can boost the rankings of your startup’s website.

Create Quality Content For SEO Optimization

When the Internet was still considered to be in its infancy phase, website owners were able to get away with placing low-quality content online. If they were trying to rank high for a certain keyword, they would simply add the keyword into the content as much as possible. This practice is known as ‘keyword stuffing’ or keyword spamming, and it was not long before search engines began to penalize and blacklist many of these websites.

Although you want to rank high for keywords so your website is visible, the content on your site must be high quality information that will engage, educate and inform your readers. In other words, visitors to your website must receive some value from the content that is on your site.

You want visitors to your site to stay on your website as long as possible. That is known as ‘dwell time’.

So, why is it important for visitors to stay on your website? It shows Google and other search engines that the content on your site is relevant, informative and engaging. As a result, the website’s rank will increase.

Use Keywords That Are Relevant

As mentioned, people who are online type in one or more keywords when looking for more information about a product or service. This means that you will definitely need to know who your target audience is, and the keywords they are typing in so your startup’s website will rank high in Google.

You can utilize tools such as:

  • Google Keyword Planner
  • Keywords Everywhere
  • Google Trends

These tools will be ideal in showing you the keywords that people are using that are related to your niche. After you have gathered a few keywords, you can then begin to create quality content based on those keywords. However, as mentioned, the content cannot lose value with the addition of the keywords. The content on your website should be geared towards your readers and not Google.

Improve Speed Of Website

You have probably visited a few websites that seem to take forever to load, and you are well aware of how frustrating that can be. In fact, surveys have shown that mobile users will leave a mobile site if it takes longer than four seconds to load.

In today’s world, with so many businesses online, you only have a few seconds to gain the attention of someone who may visit your startup’s website.

Google and other search engines take user experience into account when determining how high a website should rank in the search results. There are a host of tools such as Speed Insights, W3 Total Cache and Google Speed Insights that can help you narrow down what is affecting your website’s speed.

With these tools, you will be able to complete tasks such as:

  • Optimize images
  • Compress code
  • Find out what is causing your website to load at a snail’s pace

Local SEO

You can also choose to focus on local SEO. This type of SEO uses keywords that are specific to your company’s location. For example, if you have a startup in Florida and your primary target audience is in Florida, you want to use keywords that will include ‘Florida’.

So, let’s say you have a pet sitting business in Florida. You will want to be sure that your website will rank for the keyword phrases ‘pet sitting Florida’ and ‘Florida pet sitting’.

By doing this, your website will rank for keywords that are location specific, and this will help to increase the chance that your website will show up in the results.

Although none of these tips cost a lot of money, they are not free. You will have to spend time and be consistent with your SEO efforts in order to see the difference in your startup website’s rank in the search results.

Guide to SEO vs PPC

Search engine optimization (SEO) is one of the most critical aspects on which you can focus in your marketing mix.

Search engine optimization refers to the work you can do to make your website more accessible for people to find online. When someone types a specific term or expression into a search engine, we call it a keyword or key phrase, they get a long list of results – thousands of them in fact.

So what happens when a website appears on page 10? Well, when was the last time you clicked on page 10 or even page 5? What about page 3.

Most people are like you. They almost never click beyond the first page.

Most of the time, if they don’t find what they’re looking for, they start from scratch with a new search rather than clicking on endless pages of results. That’s why it’s so important to make sure you’re at the top of the list.

Not only will seven out of ten people click on one of the first three results. This means that you should be concerned about your ranking in organic search results. This is a ton of highly targeted relevant traffic. You could go to your site depending on the keywords you have chosen. All the potential customers, the readers, the subscribers you say, who come to you.

This is why SEO is essential.

To help prevent spam and misuse, Google and every known search engine have created their very own personalized proprietary and extremely sophisticated algorithms to evaluate and decide the position of every website on their search results page for a specific keyphrase, and you want to do everything possible to improve this ranking.

There are specific things that you must integrate into your comprehensive SEO strategy to improve your rankings.

Build “Quality” Backlinks

Backlinks are the most crucial component of any SEO campaign, and without it, you should not expect to get any organic traffic from Google or any other search engine. Backlinks act as a signal for search engines to evaluate the authority, content relevance, content quality, and popularity of your domain or website. The more backlinks your website have from other niche related websites, often directly correlates to how high your website’s position is in the search engine results.

Keyword Research

Every website can be categorized in a specific niche, and it’s your responsibility as a webmaster and business owner to maintain your site’s niche relevance. For example, let’s say you have a website on “Android smartphones.” Anyone can easily understand that your site is focused on technology, gadgets, and precisely on the “Android” ecosystem.

Now you got an idea of selling T-shirts online. Do you think you should be selling T-shirts on your “android” focused website?

Well if your answer is yes, let me tell you – it will be a complete disaster because it will damage your sites niche relevance.

So, it’s vital that you perform keyword research within your niche. Personally, I will suggest you focus more on finding key phrases which have a better chance of converting into a sale rather than searching for key phrases that will only generate traffic without helping you make any money from your site.

After all, what’s the use of website traffic if it doesn’t even convert? In the long run, you will not only be wasting your time but also a lot of money on content creation, promotion, link-building, server management, and whatnot.

What is PPC?

You already know how search engines work and how an SEO campaign can help your website get a higher ranking. Well, in today’s ever-evolving marketing world, even the best SEO strategy is sometimes just not enough.

At times, the keywords your business is targeting, and the ones you want to optimize for are faced with very tough competition from high authority websites. In those circumstances, you can be powerless to outrank them. In these kinds of situations is where PPC, or pay per click, advertising can come into play. Even though you can’t rank organically, using PPC you can still get your business showing up in the search engine ads.

PPC is a type of digital marketing where you as a business or an individual only pay when someone clicks on your ads. It allows you to target users who are already actively looking for your products or services.

PPC is popular mainly among companies that do not want to wait for their SEO campaigns to begin to rank in the top SERP positions. So, it doesn’t really matter if your SEO wasn’t strong enough for your site to be ranked for a competitive search term, your link can still appear on the search results page, all thanks to “pay per click” ads. And because you are going to pay only for “legit” clicks, this form of advertising is beneficial when you think about it, only people interested in your offer click on the ad, and you only pay for the visitors concerned.

Now compare this to traditional advertising. Do they ask you to pay for people who have read your ad in the newspapers? Notice the difference. It is clear that with PPC, you not only save your hard-earned money, but you also get exposure to people who are actively looking for your products or services.

Suppose you own a local bakery and want more people to buy your fresh bread in the morning.

You can set up a campaign and target people who are looking for terms like “fresh bread.” Yummy!

Not only can you target the people who are looking for these terms, but you can also target users at a specific location at specific times of the day and even depending on the device from which you are searching.

You can then choose to display text ads above the organic results, or you can display banner ads on various web properties.

The great thing about PPC advertising is that there is no minimum budget which makes it very accessible to every advertiser. It is not necessary to break the bank for it to work.

Also, there are many ways to stretch your budget to make it go even further. Let’s go back to our local bakery. Let’s just say your business is closed on weekends. You always have the option to schedule your ads to stop being shown to potential buyers outside of your business hours.

This means that you won’t have to waste any money on clicks from people who are willing to visit your store on weekends. You can also save a lot of money by excluding or blacklisting individuals who are looking for irrelevant terms. You already know that you want as many visitors as possible looking for fresh bread. However, you do not want to show your ads to people who are looking, for an example of how to make fresh bread.

If you are a business and you are thinking of implementing digital marketing in your promotional campaign, PPC is the best place to start. It’s due to the fact that you get full control over precise audience targeting, flexible budgets, and evidence-based results. It’s a fact that PPC can help you easily and quickly achieve an array of business objectives, such as sales lead generation or brand awareness.

What’s the Difference Between SEO and PPC?

The main difference between SEO and PPC is the time it takes your site to rank on search engine result pages.

We all know how long it can take for any SEO campaign to show its effect on your site’s position on SERPs. But what if you are a seasonal business? You don’t have 3 to 6 months for SEO to work because by that time the season will be gone along with all your business opportunities.

In such a case, you can harness the power of PPC. True, it requires an initial investment, but you also get to save precious time which you can then invest in improving your product, service, or optimizing your site for better conversion.

Top Local Search Engine Optimization Tips

The web is always getting more and more competitive and achieving high, global rankings on the search engines are harder to get. Ever since Google unleashed its ‘3-pack’, things became even more competitive as it resulted in less screen real estate in Google Maps.

However, for most businesses, particularly those that target local regions, the most relevant form of traffic originates from local search. So what can you do to ensure your website is properly optimized for local search?

Here are a few local SEO tips you can implement today:

1. Utilize Keywords to Target Local Regions

Targeting the local market can really boost your SEO as high rakings in this section tend to be less competitive. For instance, businesses targeting the term ‘hospital’ will have to compete with every other hospital on the planet.

However, a contractor targeting the term ‘Atlanta hospital’ will just have to compete with hospitals in Atlanta who have a site and are actively trying to search engine optimize their sites.

Something you may want to note is that adding local phone numbers and location modifiers that illustrate your key phrases and pages usually have a higher conversion rate ideally.

2. Pay Attention to Other Search Engines

Most companies tend to focus their local SEO efforts in achieving high rankings or visibility on Google only. While it is true that most people use Google for queries, focusing your efforts on other search engines like Bing and Yahoo can ideally be helpful as it increases your visibility.

Even so, we know that Google local SEO has the best potential and so, it is best to start there before proceeding to other search engines.

3. Get Listed in Online Directories

Getting listed on all the free online directories is one of the first steps towards getting local traffic. There’s no reason in this day and age to not get listed in Google Places/GMB or Bing Local.

Most individuals will go to these locations when trying to find a local business. Chances are you will see references to your business, but the information may be wrong. This is where you perform an audit and update the listings. Ensure that the information is correct and consistent with what is found on your website.

4. Register Your Domain with The Business

Another local SEO tip that most businesses don’t know about is registering their domain names with their company addresses. There is some evidence suggesting that Google utilizes the address that the site is registered under as a means to rank local results. Another indicator of relevance is the location of the company in the map ‘centroid’.

5. Claim Your Business

You can list your business with NAP or name address and phone, and other related information. If you discover that your business is already listed, you should attempt to claim the business listing and update the information accordingly. It is always a plus when people search for your business and find all relevant information including when you open and close on the first page of Google.

6. Create Multiple Domain Names

If you are providing services in more than one nation, you may want to create domain names for each country you operate in. To determine if a certain URL is relevant to search results in a certain country, Google looks at the top-level domain.

This can be an excellent strategy for both local and international businesses. Unfortunately, some companies try to abuse this tip by spamming with multi-location for key phrases. As such, it’s advisable that you tread carefully and consolidation with a helpful navigational architecture might actually be a better choice.

Also, keep in mind that if you start attracting a bad link neighborhood profile from the domains and ultimately bleeds into your primary website, your rankings may drop.

7. Stay Clear on Your Target

Some companies are focused on a local region, while others are countrywide, but would like to target a specific location. This can be hard as the SEO efforts required to get traffic from a specific region may undermine your efforts to get traffic from other locations, including globally.

As such, you need to emphasize that you offer services for the other parts of the country as well. With many offices, you can manage listings in a bulk manner.