Tips and Tricks for SEO Optimized Content Marketing Strategies

Although SEO is a great marketing channel, it can be challenging to get your content discovered by the search engines. This is especially problematic since most search engines are automated and the information can be highly targeted.

The way that search engines find new information is by constantly crawling and indexing websites and amassing massive arrays of information. They then determine the relevancy of this information in relation to search phrases to display the results when someone searches.

However, these search engines are limited in their ability to uncover the content most businesses want their prospects to see.

To help, SEO can be considered an additional marketing channel, particularly for businesses with vertical content such as blogs.

You’ll want to make sure your content is consistent across your key terms and category names, and the content that underpins your vertical marketing strategy should be consistent throughout your site.

This allows the search engine algorithms to crawl your website and build up a document (or index) that contextualizes your brand authority, helps your domain authority rank better, and drives more conversions.

If you’re a digital agency, it’s important to understand the opportunity search engines present to your clients and treat it like the gold mine that it is!

For example, if you’re an agency that offers SEO services, you might consider yourself first a digital marketing agency, but it’s important to maintain SEO as a part of your agency’s core mission. This overall strategy will help focus on raise the bar of your digital marketing work.

How To Evaluate Your Content’s Effectiveness In The Search Engines

You can measure your content in many ways, including:

Search volume

The number of searches for your content on Google every month. This is a great metric to use to determine relevance to a topic.

Searches per month

The number of times your website was shown in the SERPs every month over the last 12 months. This is a sign that you have established yourself as an authority in your niche market.

Organic traffic

Unless you are purposely trying to increase organic traffic, don’t worry too much about making mistakes with your content. Just keep creating content that provides your website visitors with value and that you can be proud of. When you are goal-oriented like this, the search engines will follow.

How To Measure Your SEO Performance

If you analyze your performance, you’ll see that you need to improve in several areas:

Keyword optimization

You’ll see that it is a very important task to understand the main topics your customers are interested in, as well as the value your content provides.

Again, it’s information that will help you determine whether you have the resources to make your content trustworthy.

Internal data

You’ll see that it’s way easier to understand the growth of your audience as compared to how your sales conversion rate is.

Live chat

You’ll see that live chat can be a very effective lead generation tool when it’s possible to be used. This will make it easier to learn about your audience and improve your strategies.

Customer questions

You’ll see that almost all of your customers have at least some questions they have about your products, services or brand.

In addition to questions regarding your products or services, you’ll also need to learn about who your target market is, what they want and need, and what they care about.

What’s more, this will make it easier to write your content with those keywords and questions that your customers are searching for. This will help your website rank higher than your competition.

Transparency and authenticity

Customer care and an overall authentic brand are the chief objectives of any company that creates highly successful websites and brands.

Any company that creates its websites, brands or web pages must make it easy for customers to find them. We would suggest even setting up PPC for your own brand and company name.

Even though companies can use analytics to improve their web site experience, they should understand the value of their data and make sure they keep it accessible.

Last Tips

As you are designing your next campaign, consider the ways in which people might interact with your brand, website, and content.

You’ll want to place people from your organization to conduct market research, in order to find out how your organization might relate to your target audience better.

This will help uncover some great ideas for new content and even possible new products and services you might want to offer to your prospects.

By focusing on great content and effective SEO strategies your website will rank highly in Google and your business will take off to new heights!

What Are The Top 4 Ways A Startup Can Use SEO Without Breaking The Bank?

Did you know that over 90 percent of online shopping experiences begin with a few keywords typed into a search engine? Were you also aware of the fact that your website’s rank during a search depends on the site’s domain authority? This is also dependent on many other types of SEO factors.

So, what does all of this mean?

If you want your website to rank high in the search engine, you will need to invest in the website’s SEO.

Fortunately, it does not have to cost a lot of money to increase the SEO on your website. The following are some quick and easy ways you can boost the rankings of your startup’s website.

Create Quality Content For SEO Optimization

When the Internet was still considered to be in its infancy phase, website owners were able to get away with placing low-quality content online. If they were trying to rank high for a certain keyword, they would simply add the keyword into the content as much as possible. This practice is known as ‘keyword stuffing’ or keyword spamming, and it was not long before search engines began to penalize and blacklist many of these websites.

Although you want to rank high for keywords so your website is visible, the content on your site must be high quality information that will engage, educate and inform your readers. In other words, visitors to your website must receive some value from the content that is on your site.

You want visitors to your site to stay on your website as long as possible. That is known as ‘dwell time’.

So, why is it important for visitors to stay on your website? It shows Google and other search engines that the content on your site is relevant, informative and engaging. As a result, the website’s rank will increase.

Use Keywords That Are Relevant

As mentioned, people who are online type in one or more keywords when looking for more information about a product or service. This means that you will definitely need to know who your target audience is, and the keywords they are typing in so your startup’s website will rank high in Google.

You can utilize tools such as:

  • Google Keyword Planner
  • Keywords Everywhere
  • Google Trends

These tools will be ideal in showing you the keywords that people are using that are related to your niche. After you have gathered a few keywords, you can then begin to create quality content based on those keywords. However, as mentioned, the content cannot lose value with the addition of the keywords. The content on your website should be geared towards your readers and not Google.

Improve Speed Of Website

You have probably visited a few websites that seem to take forever to load, and you are well aware of how frustrating that can be. In fact, surveys have shown that mobile users will leave a mobile site if it takes longer than four seconds to load.

In today’s world, with so many businesses online, you only have a few seconds to gain the attention of someone who may visit your startup’s website.

Google and other search engines take user experience into account when determining how high a website should rank in the search results. There are a host of tools such as Speed Insights, W3 Total Cache and Google Speed Insights that can help you narrow down what is affecting your website’s speed.

With these tools, you will be able to complete tasks such as:

  • Optimize images
  • Compress code
  • Find out what is causing your website to load at a snail’s pace

Local SEO

You can also choose to focus on local SEO. This type of SEO uses keywords that are specific to your company’s location. For example, if you have a startup in Florida and your primary target audience is in Florida, you want to use keywords that will include ‘Florida’.

So, let’s say you have a pet sitting business in Florida. You will want to be sure that your website will rank for the keyword phrases ‘pet sitting Florida’ and ‘Florida pet sitting’.

By doing this, your website will rank for keywords that are location specific, and this will help to increase the chance that your website will show up in the results.

Although none of these tips cost a lot of money, they are not free. You will have to spend time and be consistent with your SEO efforts in order to see the difference in your startup website’s rank in the search results.

Guide to SEO vs PPC

Search engine optimization (SEO) is one of the most critical aspects on which you can focus in your marketing mix.

Search engine optimization refers to the work you can do to make your website more accessible for people to find online. When someone types a specific term or expression into a search engine, we call it a keyword or key phrase, they get a long list of results – thousands of them in fact.

So what happens when a website appears on page 10? Well, when was the last time you clicked on page 10 or even page 5? What about page 3.

Most people are like you. They almost never click beyond the first page.

Most of the time, if they don’t find what they’re looking for, they start from scratch with a new search rather than clicking on endless pages of results. That’s why it’s so important to make sure you’re at the top of the list.

Not only will seven out of ten people click on one of the first three results. This means that you should be concerned about your ranking in organic search results. This is a ton of highly targeted relevant traffic. You could go to your site depending on the keywords you have chosen. All the potential customers, the readers, the subscribers you say, who come to you.

This is why SEO is essential.

To help prevent spam and misuse, Google and every known search engine have created their very own personalized proprietary and extremely sophisticated algorithms to evaluate and decide the position of every website on their search results page for a specific keyphrase, and you want to do everything possible to improve this ranking.

There are specific things that you must integrate into your comprehensive SEO strategy to improve your rankings.

Build “Quality” Backlinks

Backlinks are the most crucial component of any SEO campaign, and without it, you should not expect to get any organic traffic from Google or any other search engine. Backlinks act as a signal for search engines to evaluate the authority, content relevance, content quality, and popularity of your domain or website. The more backlinks your website have from other niche related websites, often directly correlates to how high your website’s position is in the search engine results.

Keyword Research

Every website can be categorized in a specific niche, and it’s your responsibility as a webmaster and business owner to maintain your site’s niche relevance. For example, let’s say you have a website on “Android smartphones.” Anyone can easily understand that your site is focused on technology, gadgets, and precisely on the “Android” ecosystem.

Now you got an idea of selling T-shirts online. Do you think you should be selling T-shirts on your “android” focused website?

Well if your answer is yes, let me tell you – it will be a complete disaster because it will damage your sites niche relevance.

So, it’s vital that you perform keyword research within your niche. Personally, I will suggest you focus more on finding key phrases which have a better chance of converting into a sale rather than searching for key phrases that will only generate traffic without helping you make any money from your site.

After all, what’s the use of website traffic if it doesn’t even convert? In the long run, you will not only be wasting your time but also a lot of money on content creation, promotion, link-building, server management, and whatnot.

What is PPC?

You already know how search engines work and how an SEO campaign can help your website get a higher ranking. Well, in today’s ever-evolving marketing world, even the best SEO strategy is sometimes just not enough.

At times, the keywords your business is targeting, and the ones you want to optimize for are faced with very tough competition from high authority websites. In those circumstances, you can be powerless to outrank them. In these kinds of situations is where PPC, or pay per click, advertising can come into play. Even though you can’t rank organically, using PPC you can still get your business showing up in the search engine ads.

PPC is a type of digital marketing where you as a business or an individual only pay when someone clicks on your ads. It allows you to target users who are already actively looking for your products or services.

PPC is popular mainly among companies that do not want to wait for their SEO campaigns to begin to rank in the top SERP positions. So, it doesn’t really matter if your SEO wasn’t strong enough for your site to be ranked for a competitive search term, your link can still appear on the search results page, all thanks to “pay per click” ads. And because you are going to pay only for “legit” clicks, this form of advertising is beneficial when you think about it, only people interested in your offer click on the ad, and you only pay for the visitors concerned.

Now compare this to traditional advertising. Do they ask you to pay for people who have read your ad in the newspapers? Notice the difference. It is clear that with PPC, you not only save your hard-earned money, but you also get exposure to people who are actively looking for your products or services.

Suppose you own a local bakery and want more people to buy your fresh bread in the morning.

You can set up a campaign and target people who are looking for terms like “fresh bread.” Yummy!

Not only can you target the people who are looking for these terms, but you can also target users at a specific location at specific times of the day and even depending on the device from which you are searching.

You can then choose to display text ads above the organic results, or you can display banner ads on various web properties.

The great thing about PPC advertising is that there is no minimum budget which makes it very accessible to every advertiser. It is not necessary to break the bank for it to work.

Also, there are many ways to stretch your budget to make it go even further. Let’s go back to our local bakery. Let’s just say your business is closed on weekends. You always have the option to schedule your ads to stop being shown to potential buyers outside of your business hours.

This means that you won’t have to waste any money on clicks from people who are willing to visit your store on weekends. You can also save a lot of money by excluding or blacklisting individuals who are looking for irrelevant terms. You already know that you want as many visitors as possible looking for fresh bread. However, you do not want to show your ads to people who are looking, for an example of how to make fresh bread.

If you are a business and you are thinking of implementing digital marketing in your promotional campaign, PPC is the best place to start. It’s due to the fact that you get full control over precise audience targeting, flexible budgets, and evidence-based results. It’s a fact that PPC can help you easily and quickly achieve an array of business objectives, such as sales lead generation or brand awareness.

What’s the Difference Between SEO and PPC?

The main difference between SEO and PPC is the time it takes your site to rank on search engine result pages.

We all know how long it can take for any SEO campaign to show its effect on your site’s position on SERPs. But what if you are a seasonal business? You don’t have 3 to 6 months for SEO to work because by that time the season will be gone along with all your business opportunities.

In such a case, you can harness the power of PPC. True, it requires an initial investment, but you also get to save precious time which you can then invest in improving your product, service, or optimizing your site for better conversion.

Top Local Search Engine Optimization Tips

The web is always getting more and more competitive and achieving high, global rankings on the search engines are harder to get. Ever since Google unleashed its ‘3-pack’, things became even more competitive as it resulted in less screen real estate in Google Maps.

However, for most businesses, particularly those that target local regions, the most relevant form of traffic originates from local search. So what can you do to ensure your website is properly optimized for local search?

Here are a few local SEO tips you can implement today:

1. Utilize Keywords to Target Local Regions

Targeting the local market can really boost your SEO as high rakings in this section tend to be less competitive. For instance, businesses targeting the term ‘hospital’ will have to compete with every other hospital on the planet.

However, a contractor targeting the term ‘Atlanta hospital’ will just have to compete with hospitals in Atlanta who have a site and are actively trying to search engine optimize their sites.

Something you may want to note is that adding local phone numbers and location modifiers that illustrate your key phrases and pages usually have a higher conversion rate ideally.

2. Pay Attention to Other Search Engines

Most companies tend to focus their local SEO efforts in achieving high rankings or visibility on Google only. While it is true that most people use Google for queries, focusing your efforts on other search engines like Bing and Yahoo can ideally be helpful as it increases your visibility.

Even so, we know that Google local SEO has the best potential and so, it is best to start there before proceeding to other search engines.

3. Get Listed in Online Directories

Getting listed on all the free online directories is one of the first steps towards getting local traffic. There’s no reason in this day and age to not get listed in Google Places/GMB or Bing Local.

Most individuals will go to these locations when trying to find a local business. Chances are you will see references to your business, but the information may be wrong. This is where you perform an audit and update the listings. Ensure that the information is correct and consistent with what is found on your website.

4. Register Your Domain with The Business

Another local SEO tip that most businesses don’t know about is registering their domain names with their company addresses. There is some evidence suggesting that Google utilizes the address that the site is registered under as a means to rank local results. Another indicator of relevance is the location of the company in the map ‘centroid’.

5. Claim Your Business

You can list your business with NAP or name address and phone, and other related information. If you discover that your business is already listed, you should attempt to claim the business listing and update the information accordingly. It is always a plus when people search for your business and find all relevant information including when you open and close on the first page of Google.

6. Create Multiple Domain Names

If you are providing services in more than one nation, you may want to create domain names for each country you operate in. To determine if a certain URL is relevant to search results in a certain country, Google looks at the top-level domain.

This can be an excellent strategy for both local and international businesses. Unfortunately, some companies try to abuse this tip by spamming with multi-location for key phrases. As such, it’s advisable that you tread carefully and consolidation with a helpful navigational architecture might actually be a better choice.

Also, keep in mind that if you start attracting a bad link neighborhood profile from the domains and ultimately bleeds into your primary website, your rankings may drop.

7. Stay Clear on Your Target

Some companies are focused on a local region, while others are countrywide, but would like to target a specific location. This can be hard as the SEO efforts required to get traffic from a specific region may undermine your efforts to get traffic from other locations, including globally.

As such, you need to emphasize that you offer services for the other parts of the country as well. With many offices, you can manage listings in a bulk manner.