Did you know that over 90 percent of online shopping experiences begin with a few keywords typed into a search engine? Were you also aware of the fact that your website’s rank during a search depends on the site’s domain authority? This is also dependent on many other types of SEO factors.
So, what does all of this mean?
If you want your website to rank high in the search engine, you will need to invest in the website’s SEO.
Fortunately, it does not have to cost a lot of money to increase the SEO on your website. The following are some quick and easy ways you can boost the rankings of your startup’s website.
Create Quality Content For SEO Optimization
When the Internet was still considered to be in its infancy phase, website owners were able to get away with placing low-quality content online. If they were trying to rank high for a certain keyword, they would simply add the keyword into the content as much as possible. This practice is known as ‘keyword stuffing’ or keyword spamming, and it was not long before search engines began to penalize and blacklist many of these websites.
Although you want to rank high for keywords so your website is visible, the content on your site must be high quality information that will engage, educate and inform your readers. In other words, visitors to your website must receive some value from the content that is on your site.
You want visitors to your site to stay on your website as long as possible. That is known as ‘dwell time’.
So, why is it important for visitors to stay on your website? It shows Google and other search engines that the content on your site is relevant, informative and engaging. As a result, the website’s rank will increase.
Use Keywords That Are Relevant
As mentioned, people who are online type in one or more keywords when looking for more information about a product or service. This means that you will definitely need to know who your target audience is, and the keywords they are typing in so your startup’s website will rank high in Google.
You can utilize tools such as:
- Google Keyword Planner
- Keywords Everywhere
- Google Trends
These tools will be ideal in showing you the keywords that people are using that are related to your niche. After you have gathered a few keywords, you can then begin to create quality content based on those keywords. However, as mentioned, the content cannot lose value with the addition of the keywords. The content on your website should be geared towards your readers and not Google.
Improve Speed Of Website
You have probably visited a few websites that seem to take forever to load, and you are well aware of how frustrating that can be. In fact, surveys have shown that mobile users will leave a mobile site if it takes longer than four seconds to load.
In today’s world, with so many businesses online, you only have a few seconds to gain the attention of someone who may visit your startup’s website.
Google and other search engines take user experience into account when determining how high a website should rank in the search results. There are a host of tools such as Speed Insights, W3 Total Cache and Google Speed Insights that can help you narrow down what is affecting your website’s speed.
With these tools, you will be able to complete tasks such as:
- Optimize images
- Compress code
- Find out what is causing your website to load at a snail’s pace
You can also choose to focus on local SEO. This type of SEO uses keywords that are specific to your company’s location. For example, if you have a startup in Florida and your primary target audience is in Florida, you want to use keywords that will include ‘Florida’.
So, let’s say you have a pet sitting business in Florida. You will want to be sure that your website will rank for the keyword phrases ‘pet sitting Florida’ and ‘Florida pet sitting’.
By doing this, your website will rank for keywords that are location specific, and this will help to increase the chance that your website will show up in the results.
Although none of these tips cost a lot of money, they are not free. You will have to spend time and be consistent with your SEO efforts in order to see the difference in your startup website’s rank in the search results.